- calendar_today September 2, 2025
Apple may have discovered a new way to weather President Donald Trump’s trade war: by flattering the president. On Wednesday, Trump said that Apple would not face a 100 percent tariff on semiconductors that the company would have to pass along to consumers buying iPhones in global markets. The tariff exemption, which was reported by Reuters, came the same day that Apple committed to spending an additional $100 billion in the U.S. and delivered Trump a special, personalized statue.
“The statue presented to President Trump was made by Corning, a long-time Apple partner that makes specialty glass for iPhones,” Cook said. A former U.S. Marine Corps corporal now employed at Apple “worked with the Corning team to cut the glass into a large circle” and insert a “big, solid Apple logo in the middle of the piece,” Cook said. The statue, Cook continued, “came from Utah, where it was encased in a 24-karat gold base and engraved with the President’s name.” Cook concluded his note with a signature “Made in America” message in black marker.
Trump, for his part, seemed to receive the symbolism well. During the Oval Office ceremony on Wednesday, Trump confirmed that Apple “and anybody else building a factory in the United States…will be charged nothing” when the tariff on semiconductors goes into effect. The news is a major win for Apple, which has spent months being singled out by the president over where it sources its products.
In fact, the Wednesday announcement marks just the latest escalation in a series of public feuds between Trump and Apple. In the spring, Trump chastised the company for moving iPhone production to India rather than to the U.S. Trump said in April that his trade war with China would result in “Made in America” iPhones, and in May the president’s frustration became more pronounced: At one point, while traveling through the Middle East, he publicly complained that he had “a little problem with Tim Cook” and would soon be speaking with the Apple CEO. Trump reportedly later called Cook and said, “We are treating you really good, we put up with all the plants you built in China for years. We are not interested in you building in India.”
Analysts have consistently pointed out, however, that it would take many years for Apple to meaningfully shift the final assembly of its iPhones to the U.S. if it’s even possible. In the meantime, Trump’s administration largely ran with its claim that it could be done. Commerce Secretary Howard Lutnick even reportedly said in May that Apple had been considering how to use “robotic arms” to mimic the kind of precision work done by Chinese manufacturers.
Cook has come a long way since then. Wednesday’s announcement, in fact, makes clear that Trump has backed off the position he was threatening only months ago: He had previously suggested a 25 percent tariff would apply to Apple if it did not shift assembly to the U.S. On Wednesday, however, Trump described the company’s commitment to buy semiconductors from an American company, slightly expand its U.S. workforce, and establish a more advanced campus in Arizona as “a significant step toward the ultimate goal of ensuring that iPhones sold in America also are made in America.” For now, at least, he has backed down from an immediate demand.
Cook, however, has pointedly said that parts of the iPhone are made in the U.S. today, including semiconductors, glass, and Face ID modules. But Cook offered no immediate timeline as to when full assembly might begin domestically. Instead, he said only that that would happen “for a while” overseas.
Apple is well practiced in this particular playbook. During Trump’s first term, Cook managed to court Trump with promises of investments in the U.S. while brushing off Trump’s more blunt demands. In 2017, Trump predicted that Apple would be building three “big, beautiful” plants in America. In the end, it opened only one of them, which made not iPhones or iPads but medical face masks. More recently, in 2019, Trump opened a plant in Texas that he said could make iPhones. Apple assigned it to MacBook Pros, however, and Trump’s hopes for an American iPhone fell flat.
Apple has now committed to $600 billion in spending in the U.S. over the next four years. The number is large, but analysts told Reuters that it is in line with Apple’s regular level of spending. It also reflects a pledge made under both the Biden administration and Trump’s previous term. In short, Apple might not budge much from its original plans.
Trump has said that companies that do not meet such pledges are at risk of having their tariffs backdated to when they were imposed. Apple, for its part, is moving forward with business as usual, investing as it always has and assembling iPhones outside the U.S. But Trump has yet to force the question at least in part because the calculus on the tariffs themselves has not changed.





